All-Natural Sunscreen SPF25 100ml - Shade

  • £9.75


Shade™ All-Natural Sunscreen contains only 4 ingredients, to moisturise and protect skin from the broadest spectrum of damaging UVA and UVB rays. At an ideal SPF25, Shade™ has been developed to keep your skin naturally healthy whilst blocking rays that can burn and cause sun damage.

We Need the Sun! There is no doubt that we need to protect our skin from the sun, but by the same token, we need some sun to generate an essential nutrient - Vitamin D. Getting sun is the only way our bodies will make it for ourselves.

Not only is Shade™ Sunscreen made from all natural ingredients, it’s packaged in a metal tin, so is endlessly reusable and recyclable – win win!

Shade™ Testing: Sun Test - ISO24443 (2012) v1.0 In vitro
A Cosmetic Study to Determine the In-Vivo Sun Protection Factor of a Sunscreen Formulation – ISO 24444 (2010)

 

HOW TO USE: Apply generously. Works immediately. Reapply regularly at least every 2 - 3 hours or after exposure to water or after sweating.

See below to understand more about how SPF works and what 'adequate coverage' means.

Zinc Clumping Effect - You may see your cream turn from a smooth surface to a rather mottled looking surface if you don't use it up quickly. This is a natural occurrence and is when zinc oxide crystals attract one-another because of their polarity, and hang out together in a 'clumping' effect. If this occurs, simply rub the cream into your skin really well when you apply it.

Shade™ is an entirely natural product and so you may find some tiny little specs in your Shade™ which have come naturally with the unrefined beeswax or shea butter. The coconut oil is very well filtered but they do sometimes find naturally-occuring biproducts of the manufacturing process of the oil (i.e. tiny weeny bits of the nut!) Although they endeavour to remove as much as possible, this is a time-consuming task done by hand, and they cannot guarantee all 'impurities' will be removed.

INGREDIENTS:

Ingredient

INCI

Purpose

Organic Unrefined Shea Butter*

Butyrospermum Parkii butter

skin conditioning, viscosity controlling

Organic CoconoilTM Virgin Coconut Oil*

Cocos Nucifera oil

perfuming, skin conditioning

Gold Seal Zinc Oxide

ZINC OXIDE

skin protecting, UV absorber

Premium Pure Beeswax

Cera Alba

emollient, emulsifying, perfuming


*Certified Soil Association Organic Ingredients

Suitable for all skin types of all ages.

Shelf Life Once opened, use Shade™ within 12 months, otherwise it has a shelf life of three years.


Understanding Sun Protection Factor (SPF)

SPF25 means that it will take up to 25 times longer to burn when you use it than you would if you were to not use anything in the same environmental conditions.
Many people think that by simply reapplying frequently their sun cream (whichever brand) will allow them to stay in the sun for longer and longer. This is not the case, and is a common misconception.

Also, SPF25 means that the protection is 96% - that also means that 4% of rays are still reaching the skin. Unlike many chemical sunscreens, Shade™ does not contain burn inhibitors which switch off the burning sensation. If you feel you are beginning burn, it's your body's warning to you that you have been exposed for too long, and the sensible approach is to cover up by wearing clothing or move out of the sun altogether. Applying more sunscreen only ensures you are still covered for the original 25x timeframe - it does not extend the amount of time you can stay in the sun - those 4% of rays are still doing their damage. It's important that you listen to your body and its signals - the danger of sunscreens that contain burn inhibitors is that the damage is still being done, but you just can't feel it - a bit like taking painkillers that mask the pain - ignoring the body's messages that there is a problem does not resolve the problem.

What constitutes 'adequate coverage'?

Any sunscreen should be applied adequately - approximately one shot glass full of sunscreen per average adult body is considered appropriate for full coverage, half a teaspoon's worth for a face - that seems a lot, but when you halve this amount and use less than required, you are actually square-rooting the SPF rendering an SPF25 for example into an SPF5; an SPF50 into SPF7! So shying away from the 'whiteness' which is the zinc oxide active ingredient layer, means you are minimising the efficacy of the product. Many people are not aware of this, and unfortunately are more concerned about how they look than how they are using their sunscreen, but this is crucial if you are going to rely heavily on your sunscreen to protect you.

Please also realise there are factors which can make skin more vulnerable to the sun's rays, such as certain medications, and other factors such as reflective surfaces, for example water, snow (intensifies rays by and extra 80%!), even grass, and pavements have reflective properties, and altitude intensifies exposure also.

Quoted from Tania Wedin - Founder and Managing Director of Not the Norm Ltd
https://not-the-norm.com/blogs/news/a-word-of-warning-about-the-limitations-of-natural-sunscreens